It is with immense pride and a hint of emotion that we announce a prestigious milestone for Paesano: our Sicilian artisan liqueurs have been awarded at the London Spirits Competition(LSC) 2025 one of the most authoritative and selective events on the international spirits scene. An award that celebrates not only the quality of our products, but also the passion, dedication and deep roots that animate our daily work. This success is not just a medal to be displayed, but an important confirmation of our journey and a powerful drive to continue growing.
What is the London Spirits Competition?
The London Spirits Competition is not just another competition. It stands out in the vast world of spirits competitions for its unique and pragmatic approach to judging, designed to reflect real market dynamics. A jury of world-renowned experts - including top bartenders, major retail buyers, importers and decision maker of the industry - evaluates each product according to three fundamental and interconnected criteria:
- Quality: The essence of the product, analysed through blind tastings that assess its aroma, taste, body, balance and aftertaste.
- Value: Value for money. An excellent liqueur must also be perceived as a good buy by the end consumer.
- Packaging: The visual impact on the shelf. The design of the label, the shape of the bottle, its practicality and overall attractiveness are crucial to capture attention in a crowded market.
This holistic approach (Quality, Value, Packaging - QVP) ensures that the award-winning spirits are not simply 'good' in absolute terms, but also represent a commercially viable and desirable offering, capable of winning over both the trade and the end consumer. Winning at the LSC means obtaining a seal of approval that carries tangible weight in the global marketplace.
Our Champions: Cantalupo Pistachio and Melon on the Podium
At the London Spirits Competition 2025, two of our best-loved creations shone, earning excellent scores and prestigious medals:
- Pistachio Cream Liqueur- Silver Medal (94 points)
- Cantaloup Melon Cream liqueur- Bronze Medal (88 points)
- A respectable score attesting to its high quality and harmony. It captures the juicy freshness of the Sicilian summer, thanks to the use of sun-ripened Cantalupo melons. It offers fragrant aromas and a natural sweetness, perfectly balanced by a smooth texture that is pleasing to the palate. Ideal as a refreshing end to a meal, for original aperitifs or as a base for fruity summer cocktails.
- Official tasting notes: Characterised by fresh and natural melon aromas, this liqueur offers a creamy sweetness balanced by a smooth and pleasant body.
Because competitions are our test of excellence
For us at Paesano, participating in international competitions of this calibre is not a matter of vanity, but an essential step in our journey of growth and continuous improvement. It is an opportunity to measure ourselves against the best producers in the world and to obtain an impartial verdict on our work from expert palates and key market figures.
We are looking for authentic feedback, which goes beyond a simple score. The detailed feedback provided by the jury, often through the valuable "Shelf Talkers"is, for us, cast gold. These notes analyse in detail the flavour profile, balance, persistence, but also market potential and packaging appeal. They are indispensable information to fully understand our strengths - what makes our liqueurs unique - and the areas where we can still improve.
Each feedback is a seed for new ideas and refinements. It drives our investment in research and development, pushing us to experiment, to refine existing recipes and to explore new frontiers of taste, always in keeping with our craft philosophy. Active collaboration with bartenders from different countries, for example, helps us to understand how our liqueurs can best live in contemporary mixology, developing cocktails that enhance their characteristics and make them the protagonists of new and surprising drinking experiences at an international level.
A shared path: Thank you, Paisà!
These awards at the London Spirits Competition 2025 are not an end point, but a powerful encouragement to continue on the path of authenticity, quality and continuous innovation. They are a testament to the fact that Sicilian passion and craftsmanship can win over the world's most discerning palates.
We want to share this joy with you, our 'Paisà' - customers, collaborators, friends and supporters - who believe in our project and appreciate the true flavours of our land. Your support is our most precious energy.
Thank you for being an essential part of this exciting journey.
Cheers Paisà!
